“American Character” campaign receives Gold Award for Best Digital Advertising Campaign
CHICAGO (Nov. 5, 2015) – James Hardie Building Products Inc., the leader in fiber cement siding, today announced it earned the 2015 Brand Builder Gold Award for Best Digital Advertising Campaign. A panel of top agency marketing experts recognized James Hardie for its innovative work on the “American Character” campaign.
Hanley Wood, a company that provides news, analysis and information on the residential, commercial design and construction industry, established the Brand Builder Awards to honor marketers who create exceptional campaigns. Brands were nominated and awarded either a Gold or Platinum recognition in a wide range of categories. James Hardie was nominated by Norton Agency, which helped develop the campaign. The “American Character” digital advertising campaign highlights the craftsmanship, authenticity, integrity and overall character of James Hardie® products.
“We’re thrilled to be recognized among the top building products advertising campaigns,” said John Dybsky, Senior Marketing Manager at James Hardie. “James Hardie products are engineered to create homes with aesthetic and functional integrity, and this campaign reflects that duality perfectly.”
The “American Character” campaign was developed in conjunction with a new branding initiative announced in December 2014. To differentiate itself from competitors, James Hardie adopted a fresh brand look and feel that emphasized the company’s uncompromising performance and authentic design.
In the campaign, the character of the American homes that builders and buyers craft in their imaginations is captured through idyllic photography, inviting colors and composition. Inspired by the romantic vision of classic American artists, the campaign highlights James Hardie homes by casting them in warm, golden tones that evoke a sense of timelessness. The digital advertising campaign is complemented with fully integrated marketing initiatives — video, print, out-of-home and event sponsorship — designed to bring James Hardie’s authentic character story to life at every touchpoint for a diverse audience of trade professionals and consumers.
For more information about the award, visit brandbuilderawards.com. To learn more about James Hardie, visit jameshardie.com.
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About James Hardie Building Products Inc.
James Hardie is the global leader in fiber cement technology, and has been furthering founder James Hardie’s innovative, entrepreneurial legacy around the world for more than 125 years. It invented fiber cement siding products in the early 1980s as a durable, lower-maintenance alternative to wood and vinyl. Its products combine innovation and versatility to offer a variety of design possibilities, matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes in North America, James Hardie has earned a favorable reputation within the industry and has been specified in some of the country’s most prestigious projects. For more information about James Hardie visit www.jameshardie.com.
About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics-and editorially-driven Construction Industry Database, the company provides business intelligence and data driven services. The company produces award-winning media, both digital and print, high–profile executive events, and strategic marketing solutions. To learn more, visit www.hanleywood.com.