James Hardie Contractor Alliance™ Program Provides Industry Leading Business Resources for Contractors

Members Can Access Marketing Tools, Lead Generation Support and Training

CHICAGO (October 23, 2014) – James Hardie Building Products, the leader in fiber cement siding, unveiled today the new Contractor Alliance™ Program. The program combines marketing tools, lead generation support and training to help members grow and differentiate their business in the highly competitive siding market. The Contractor Alliance Program is an evolution of James Hardie's longstanding Preferred Remodeler Program and the Associate Contractor Program.

With five levels, the Contractor Alliance Program is designed for dedicated business owners of all sizes. James Hardie offers business resources including marketing materials, financing and business planning tools. Contractor Alliance Program members will also learn how to install the full James Hardie® product line through the First Board, First Nail Program and online training.

At the top levels, contractors receive:

  • One-on-one business planning with local James Hardie representatives.

  • A manufacturer recommendation through a professional listing and priority placement on the James Hardie Contractor Locator.

  • Contactor Alliance "Badges" based on design excellence, GuildQuality ranking, sales, training and membership longevity.

  • HardieReward™ points for every James Hardie product purchased, which can be redeemed for HardieReward Program perks like jobsite tools, co-branded marketing, merchandise, trips and more.

  • Complete access to the new James Hardie Contractor Alliance Portal

"It's a privilege to be part of the new James Hardie Contractor Alliance Program," said Bill Kennally, the owner at Oakmont Builders, Inc. "Offering my company the opportunity to collaborate with the leader in fiber cement siding gives my business more tools and resources than I, as a small business owner, could not have attained on my own. I believe it gives Oakmont Builders instant credibility on each and every job."

"The new Contractor Alliance Program demonstrates our commitment to the contractors who help bring our brand to local markets all over the country. We have improved upon our legacy programs to make the new Contractor Alliance Program more appealing and easy-to-use at all levels," said Marc Setty, business manager of the repair and remodel segment at James Hardie. "James Hardie is devoted to helping our trusted network of siding contractors build their skill sets and improve their business in order to stand apart from the competition."

To learn more about the new program, please visit HardieAlliance.com.